Moelicious Dishes & BBQ
The goal: elevate the brand’s digital presence, simplify navigation, and make it easier for customers to explore the menu and book events.
Moelicious Dishes is a Portland-based BBQ catering company specializing in soulful, wood-smoked Southern cuisine. I partnered with the owner to revamp the brand’s digital presence — turning a cluttered, outdated website into a polished, conversion-focused platform that highlights their unique offerings and helps customers book with ease.
Redesigned the website to reflect a modern, elevated BBQ brand aesthetic
Performed competitor research and refined pricing to better align with the local market
Reorganized site navigation, removing broken links and consolidating scattered content
Created a dedicated menu page with clear pricing and structured layout
Built a Booking Page to streamline customer inquiries and event requests
Selected and organized high-quality food imagery to match actual menu items
Designed marketing materials, including updated business cards and a visual menu flyer
Improved user experience across desktop and mobile views
Implemented clear CTAs like “Request a Quote” and “Contact Us” to boost engagement
Note: The new Moelicious Dishes website is fully designed and developed, with launch planned after updated food photography is completed. In the meantime, the current site (moeliciousdishes.com) still reflects the older version.
What I Did
Before vs After Comparison
The original site lacked structure, had mismatched images, and featured outdated pricing. I helped transition the brand to a streamlined layout with a focused menu, strong visuals, and user-friendly flow that’s built to convert catering inquiries into real bookings.
Before look at Moelicious Dishes website
Current layout of Moelicious Dishes website
Moelicious Dishes Menu
Moelicious Dishes Business Cards
Project Planning Documents
To support Moe's digital revamp, I created several behind-the-scenes tools to guide his pricing, website flow, and brand messaging. These documents helped clarify where his services stand in the local market — and what needed to change to attract more catering clients.
Competitor Analysis
Outlined Moe's original pricing vs. top competitors. Used this to make adjustments that feel premium but still fair — and realistic for the quality offered.
Pricing Alignment Sheet
A breakdown of BBQ competitors in the Portland area, including pricing, offerings, and brand tone. Helped position Moe as approachable and bold without overpricing.
A Message From Marcel…
“Breana is a true digital marketing expert. Her strong SEO and social media marketing skills make her an invaluable asset to businesses and entrepreneurs looking to grow their online presence. Her web design and content creation are not only visually appealing but also strategically crafted to engage audiences across all platforms.
Beyond her technical expertise, Breana’s communication is exceptional— she is knowledgeable, responsive, and truly dedicated to helping businesses succeed. I highly recommend her services.”
— William Marcel Perkins, Moelicious Dishes & BBQ