Projects I’ve Worked On — and the People Behind Them

Sweat Fitness

Project Overview
Sweat Fitness needed a strong online presence to support the launch of a new 6-week body transformation program. I worked closely with the client to develop a clean, modern website, design a brand identity around bold motivation, and create a targeted social media growth campaign.

Key Contributions:

  • Designed and launched a custom website

  • Created visual branding (colors, typography, logo guidance)

  • Built social media graphics and post strategy to promote program signups

  • Developed campaign messaging aligned with client’s tone (supportive but high-energy)

Results:
Increased signups and brand visibility leading into program launch.

Suzanne Dickson

Project Overview
Suzanne Dickson, a real estate broker, needed help strengthening her digital footprint and creating a calm, trustworthy brand presence. I focused on optimizing her Google Business Profile and crafting thoughtful, lifestyle-based social media content.

Key Contributions:

  • Managed Google Business Profile SEO and updates

  • Created custom social media graphics to align with her brand voice (calm, supportive, knowledgeable)

  • Developed consistent messaging across channels

  • Strategized content around supporting the emotional side of real estate transactions

Results:
Enhanced local search visibility and improved engagement with potential clients.

Moelicious Dishes

Project Overview
Moelicious Dishes approached me for a full brand refresh to better position the business in Portland’s competitive catering market. I worked on refining the company’s messaging, redesigning the website, updating the menu layout, and creating new business cards — all aligned to a more premium and professional brand image.

Key Contributions:

  • Complete website overhaul (structure, copy, and visuals)

  • Designed a modern, professional menu to showcase catering options

  • Developed new business cards for event networking

  • Improved branding language (less casual, more polished without losing personality)

Results:
Elevated brand perception, positioning the company as a premium choice for weddings, events, and private catering.