Projects I’ve Worked On — and the People Behind Them
Project Overview
Tortoise Construction, a local contracting company, needed a stronger digital foundation to compete in the Portland-metro market. In the first month of our partnership, I focused on building a solid SEO framework and setting them up for long-term growth. This included a full keyword strategy, site optimization, and establishing a content plan designed to bring in qualified local leads.
Key Contributions:
Conducted extensive keyword research targeting core services like basement remodels, kitchen renovations, and ADU conversions
Collected and documented starting point analytics to measure growth and performance over time
Optimized existing website pages and created new, interlinked pages for better user flow and SEO value
Added and launched a blog page, publishing the first post optimized for both search and readability
Established consistent on-page SEO practices, including meta tags, headers, and internal linking strategies
Created a roadmap for long-term content and backlink strategy to build domain authority
Results So Far:
Within the first month, Tortoise Construction has already seen increased insights across their digital platforms and is beginning to rank for priority keywords. With a solid SEO foundation now in place, their site is positioned to steadily grow traffic, improve visibility in local search, and generate more qualified leads over time.
Project Overview
Suzanne Dickson, a real estate broker, needed help strengthening her digital footprint and creating a calm, trustworthy brand presence. I focused on optimizing her Google Business Profile and crafting thoughtful, lifestyle-based social media content.
Key Contributions:
Managed Google Business Profile SEO and updates
Created custom social media graphics to align with her brand voice (calm, supportive, knowledgeable)
Developed consistent messaging across channels
Strategized content around supporting the emotional side of real estate transactions
Results:
Enhanced local search visibility and improved engagement with potential clients.
Project Overview
Sweat Fitness needed a strong online presence to support the launch of a new 6-week body transformation program. I worked closely with the client to develop a clean, modern website, design a brand identity around bold motivation, and create a targeted social media growth campaign.
Key Contributions:
Designed and launched a custom website
Created visual branding (colors, typography, logo guidance)
Built social media graphics and post strategy to promote program signups
Developed campaign messaging aligned with client’s tone (supportive but high-energy)
Results:
Increased signups and brand visibility leading into program launch.
Project Overview
I volunteered with nonprofit organizations focused on mental health and neurological awareness, including schizophrenia, psychosis, and Alzheimer’s disease. I created educational infographic series to help simplify complex topics, highlight early warning signs, and support advocacy efforts.
Key Contributions:
Designed multi-slide educational infographics for digital sharing
Translated medical research into accessible, audience-friendly visuals
Collaborated with nonprofit team members to align messaging with advocacy goals
Developed visually cohesive layouts for both Instagram and print-style formats
Results:
Improved visual communication of mental health information, helping organizations raise awareness, promote understanding, and engage their communities more effectively.