Suzanne Dickson — MORE Realty

Helping a local real estate professional grow her digital presence through thoughtful SEO, local strategy, and consistent branding.

Suzanne Dickson is a real estate agent based in the Portland Metro area, serving clients in Wilsonville, Tualatin, Tigard, Oregon City, and surrounding communities. Before we began working together, she had taken initial steps to establish her digital presence but wasn’t seeing the traction she hoped for. I partnered with her to bring more structure, visibility, and consistency to her online strategy—enhancing her reach through SEO, content planning, and optimized local listings.

What I Did

  • Optimized her Google Business Profile (GBP) by adding branded updates, Q&As, home listings as products, and scheduling regular review requests

  • Increased profile interactions by 45% and direction requests by 60% in the first two months (Jan–Feb vs Mar–Apr 2025)

  • Set up a consistent content strategy for Instagram and Google, including home features, real estate tips, and behind-the-scenes content

  • Created social media templates and visual assets using her brand colors and tone

  • Provided keyword research, hashtag sets, and caption copywriting aligned with her niche and market

  • Initiated and tracked analytics for both GBP and Instagram to identify what content drives engagement

  • Wrote real estate blog posts on her website to support local SEO and boost visibility on Google

  • Helped position Suzanne as a credible, approachable expert in her market without overcomplicating the message

  • Began growing her Instagram audience organically through consistent branding, educational content, and local engagement — resulting in early follower growth and improved visibility.

Google Business Profile Optimization

Product Listing for Home: Featured current listings using the Products section to give potential buyers instant access to property highlights directly from search results.

Q&A Strategy for Buyers and Sellers: Added targeted questions and answers to address common real estate concerns—such as down payment myths for buyers and timing advice for sellers—improving SEO and user trust.

Google Updates: Created branded update posts to showcase listings, promote open houses, and build authority for location-based searches (like “Buying or Selling in Wilsonville, Tualatin, or Portland?”).

Detailed Listing Descriptions: Connected the GBP listing with full property descriptions, making sure every click provides real value.

These changes helped increase profile interactions by 45% and direction requests by 60% within the first two months of implementation.

Competitor Analysis

Positioned Suzanne against top real estate brands in the Portland Metro area, emphasizing her neighborhood expertise and boutique approach.

GMB Marketing Plan/Timeline

Structured content rollout across Google Business Profile and Instagram to boost SEO and engagement.

Content Calendar (Blog + Social)

Developed a 3-month blog and social media content calendar focused on local SEO and community visibility.

In-Depth Planning & Research

To support Suzanne’s growth and visibility, I conducted extensive market analysis and created targeted content plans built around her strengths, ideal clients, and service areas. These documents informed every decision — from her Google presence to social content and SEO.

Competitor & Positioning Overview

Highlights how Suzanne compares to top local brokerages, including strengths, local niches, and opportunities for brand differentiation.

Client Profiles & Market Insights

An in-depth look at Suzanne’s ideal audience, neighborhood trends, and buying behaviors—plus buyer personas and regional analysis.

Suzanne’s Testimonial

“Breana has been an incredible asset to my business. She took over my social media marketing and Google Business Page management and has done a fantastic job!  Her knowledge of algorithms and digital strategy is impressive, and she quickly grasped my branding, making sure every piece of content aligned with my voice and business goals. She also created thoughtful marketing plans that directly supported my growth objectives.

Working with Breana has saved me so much time and allowed me to focus on other areas of my business. I’m incredibly grateful for her help, talent, and expertise. I would highly recommend her to anyone looking for a knowledgeable and reliable marketing professional.”

— Suzanne Dickson, Real Estate Broker at MORE Realty