Sweat Fitness | 6-Week Program Launch & Digital

A full-funnel brand and website build for an ambitious personal trainer

Sweat Fitness is a personal training business launching a 6-week online fitness program. The client needed a strong visual identity, a custom website, and promotional content to support program enrollment and long-term brand positioning. Our goal was to create an energetic but clean brand presence that felt approachable, motivating, and professional.

Sweat Fitness Website Overview

What I Did

  • Built a custom website with structured navigation and responsive mobile layout

  • Designed branded Instagram content and story templates for pre-launch and enrollment

  • Developed brand messaging and campaign strategy to attract fitness clients

  • Created flyers and digital assets to support both online and offline promotion

  • Implemented light SEO best practices (headers, meta titles, alt text)

Social Media Promotion Posts

Materials & Research

From positioning Sweat Fitness in a competitive market to selecting keywords that attract the right clients, I created behind-the-scenes tools to guide branding, SEO, and content development. These resources ensured that every move — from Reels to website copy — had purpose.

Competitor Overview

A breakdown of local and online fitness coaches, identifying where Sweat Fitness stands out — and how we positioned the brand for growth and retention.

Keyword Research & Content Plan

Long-tail keywords, low-competition SEO terms, and content pillars to increase discovery through Instagram, Google, and blog content. Includes sample blog topics and Reels strategy.

Results

The website and visual campaign provided Sweat Fitness with a professional online presence ready for public launch. The client now has a clear brand direction and consistent digital tools to promote future programs and scale their business.

Milton’s Testimonial

“Working with Breana completely changed how I approach my brand. She helped me organize my ideas, build a website I’m proud of, and create a plan that connects with people. The competitor research and keyword plan alone made everything feel more focused. I’ve already gotten more engagement and interest from people I didn’t know before. I highly recommend her services!”

Milton Brown, Founder of Sweat Fitness